Buttondown Documentation
Sponsorships are currently in closed beta.
When you set up a slot on your newsletter, you can choose between one of two "behaviors" for that sponsorship:
If you choose to manage your own sponsorships, Buttondown is unaware of the pricing model of your sponsorships — all Buttondown handles is surfacing metrics to sponsors and keeping track of your availability.
If you choose to have Buttondown manage your sponsorships, you can set a price per slot. This price is in USD and is the amount that sponsors will pay you for a single slot in your newsletter. This payment process is handled by Stripe, which takes a 3% fee on all transactions; the remaining 97% is paid out to you. Buttondown does not take a cut of your sponsorship revenue.
Under your sponsorships settings, you can choose as many of the following metrics as you'd like to share with potential sponsors:
Metric | Description |
---|---|
Subscribers | The number of subscribers to your newsletter |
Open rate | The percentage of subscribers who open your newsletter |
Click rate | The percentage of subscribers who click on a link in your newsletter |
RSS subscribers | The number of subscribers to your newsletter's RSS feed |
Please note that these metrics refresh every 24 hours, and that there may be a delay between you toggling a metric on and it appearing in your sponsorship kit.