How to send a teaser

If you have a paid newsletter, you might want to send a "teaser" version of the email to your free subscribers.

A teaser email displays to free subscribers as an abbreviated section of a newsletter email, with a prompt to subscribe to continue reading. This can encourage free subscribers to upgrade to a paid subscription.

Here's how to send a teaser email:

1. Navigate to the "Emails" page of your Buttondown account and start a new email draft.
2. Insert an empty line at the point in your email where you'd like to hide the remainder of the text. Type /paywall and press Enter.
3. Everything below the Paywall block will only be visible to Premium subscribers. Regular subscribers will see only the text above the paywall, followed by a link to pay for a subscription.
4. Send the email to a Public audience. This way, the email will be sent to both paid and unpaid subscribers—but the different types of subscribers will see different content.