If you have a paid newsletter, you might want to send a "teaser" version of the email to your free subscribers.
A teaser email displays to free subscribers as an abbreviated section of a newsletter email, with a prompt to subscribe to continue reading. This can encourage free subscribers to upgrade to a paid subscription.
Here's how to send a teaser email:
- Navigate to the "Emails" page of your Buttondown account and start a new email draft.
- Insert an empty line at the point in your email where you'd like to hide the remainder of the text. Type
/paywall and press Enter. - Everything below the Paywall block will only be visible to Premium subscribers. Regular subscribers will see only the text above the paywall, followed by a link to pay for a subscription.
- Send the email to a Public audience. This way, the email will be sent to both paid and unpaid subscribers—but the different types of subscribers will see different content.