How to send a teaser email

If you have a paid newsletter, you might want to send a "teaser" version of the email to your free subscribers.

A teaser email displays an abbreviated section of a newsletter email to free subscribers, with a prompt to subscribe to continue reading. This can encourage free subscribers to upgrade to a paid subscription.

Here's how to send a teaser email:

1. Navigate to the "Emails" page of your Buttondown account and start a new email draft.
2. Insert an empty line at the point in your email where you'd like to hide the remainder of the text.
3. Type /paywall and press Enter.
4. Everything below the Paywall block will only be visible to Premium subscribers. Regular subscribers will see only the text above the paywall, followed by a link to pay for a subscription.
5. Send the email to a Public audience. This way, the email will be sent to both paid and unpaid subscribers—but the different types of subscribers will see different content.

As this email contains content for both free and Premium readers the audience must be set as public.

The content above the paywall component will be visible to all readers.

Content below the paywall will only be visible to premium readers.

This feature was deprecated in favor of paywalls.

But, you can still replicate this behavior using paywalls. To do this you'll add a "Free-only" block at the top of your email. Then place your paywall below that.