Buttondown Documentation
The gift email is sent to recipients who have been gifted a premium subscription to your newsletter. This email notifies them of the gift and provides information on how to access their premium content.
This email is sent immediately when someone purchases a gift subscription for a recipient. This email is only relevant if you have paid subscriptions and gift subscriptions enabled for your newsletter.
You can customize this email by navigating to Settings > Subscribing > Gift.
The following template variables are available for use in gift emails:
| Variable | Description | Required |
|---|---|---|
custom_copy | Your custom email template content | No |
newsletter | The full newsletter object | No |
subscriber.newsletter.name | The name of your newsletter | No |
subscriber.gift_subscription_message | The personal message included with the gift | No |
subscriber.newsletter.from_name | The sender name configured for your newsletter | No |
unsubscribe_url | A URL that allows the subscriber to unsubscribe | No |
The default gift email template includes:
Hello!
You received a gift subscription to My Amazing Newsletter!
The author included a message for you:
Enjoy this subscription - I thought you'd really appreciate the insights in this newsletter!
You'll now receive all emails from this newsletter (including premium-only emails), free of charge. This is an ongoing subscription in perpetuity, but you can always unsubscribe from the newsletter via normal channels.
— Alex Smith