Available on theBasic plan.
The gift email is sent to recipients who have been gifted a premium subscription to your newsletter. This email notifies them of the gift and provides information on how to access their premium content.
When it's sent
This email is sent immediately when someone purchases a gift subscription for a recipient. This email is only relevant if you have paid subscriptions and gift subscriptions enabled for your newsletter.
Customizing the gift email
You can customize this email by navigating to Settings > Subscribing > Gift.
Available template variables
The following template variables are available for use in gift emails:
| Variable | Description | Required |
|---|---|---|
custom_copy | Your custom email template content | No |
newsletter | The full newsletter object | No |
subscriber.gift_subscription_end_date | The date and time when the gift subscription expires (if set) | No |
subscriber.gift_subscription_message | The personal message included with the gift | No |
subscriber.newsletter.from_name | The sender name configured for your newsletter | No |
subscriber.newsletter.name | The name of your newsletter | No |
unsubscribe_url | A URL that allows the subscriber to unsubscribe | No |
Default template
The default gift email template includes:
- A notification that they've received a gift subscription
- Information about the newsletter they've been subscribed to
- Any personal message from the gifter
- Basic information about their subscription
- A signature from the newsletter author
Example usage
Buttondown Playground
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