Buttondown Documentation
The premium welcome email is sent to subscribers when they upgrade to a paid subscription. This email allows you to thank them for their financial support and provide any premium-specific information they might need.
This email is sent immediately after a subscriber successfully upgrades to a paid subscription. This email is only relevant if you have paid subscriptions enabled for your newsletter.
You can customize this email by navigating to Settings > Subscribing > Premium Welcome.
The following template variables are available for use in premium welcome emails:
| Variable | Description | Required |
|---|---|---|
newsletter.name | The name of your newsletter | No |
newsletter.description | The description of your newsletter | No |
newsletter_link | A link to your newsletter's homepage | No |
subscriber.email | The email address of the subscriber | No |
unsubscribe_url | A URL that allows the subscriber to unsubscribe | No |
manage_subscription_url | A URL where subscribers can manage their subscription (if autonomy is enabled) | No |
subscriber.metadata | Access to any metadata fields you've collected from the subscriber | No |
subscriber.subscriber_type | Will be "premium" for these subscribers | No |
The default premium welcome email template includes:
Thank you for upgrading to My Amazing Newsletter Premium!
We're thrilled to have you as a premium subscriber.
As a premium member, you'll now have access to:
You can manage your subscription here: https://buttondown.email/manage/abcdef123456
Thank you for your support - it means the world to us!