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Email analytics

{
    "recipients": 100,
    "deliveries": 99,
    "opens": 50,
    "clicks": 25,
    "temporary_failures": 1,
    "permanent_failures": 2,
    "unsubscriptions": 3,
    "complaints": 1,
    "survey_responses": 0,
    "webmentions": 0,
    "page_views_lifetime": 0,
    "page_views_30": 0,
    "page_views_7": 0,
    "subscriptions": 0,
    "paid_subscriptions": 0,
    "replies": 0,
    "comments": 0,
    "social_mentions": 0,
    "temporary_failure_breakdown": [],
    "permanent_failure_breakdown": []
}

Fields

recipients

Type
integer
Description

The number of subscribers the email was dispatched to.

deliveries

Type
integer
Description

The number of successful deliveries (recipients minus failures).

opens

Type
integer
Description

The number of unique opens recorded.

clicks

Type
integer
Description

The number of unique link clicks recorded.

temporary_failures

Type
integer
Description

The number of temporary delivery failures (e.g. soft bounces).

permanent_failures

Type
integer
Description

The number of permanent delivery failures (e.g. hard bounces).

unsubscriptions

Type
integer
Description

The number of subscribers who unsubscribed after receiving this email.

complaints

Type
integer
Description

The number of spam complaints recorded against this email.

survey_responses

Type
integer
Description

The number of survey responses submitted from this email.

webmentions

Type
integer
Description

The number of inbound webmentions received for this email.

page_views_lifetime

Type
integer
Description

The total number of archive page views for this email since publication.

page_views_30

Type
integer
Description

The number of archive page views in the last 30 days.

page_views_7

Type
integer
Description

The number of archive page views in the last 7 days.

subscriptions

Type
integer
Description

The number of new subscribers attributed to this email.

Type
integer
Description

The number of new paid subscribers attributed to this email.

replies

Type
integer
Description

The number of reply emails received from subscribers.

comments

Type
integer
Description

The number of comments posted on this email.

social_mentions

Type
integer
Description

The number of social media mentions of this email.

temporary_failure_breakdown

Type
array
Description

Breakdown of temporary failures by reason code, sorted by count descending.

permanent_failure_breakdown

Type
array
Description

Breakdown of permanent failures by reason code, sorted by count descending.