Welcome to Buttondown! After you've read through our "Welcome to Buttondown!" guide, we're here to help you with your next step: transferring your subscribers from your old email platform to Buttondown.
First, a quick note on terminology:
| Mailchimp | Buttondown | Description |
|---|---|---|
| Contacts | Subscribers | People who receive your emails. |
| Campaigns | Archives | Sent email newsletters or campaigns. |
| Audience | Newsletter | A group of contacts/subscribers. |
| Merge Tags | Metadata | Personalized fields (like first name) in emails. |
Exporting your subscribers (contacts)
Export your Mailchimp contacts by following the process in Mailchimp's documentation.
Importing your subscribers to Buttondown
Navigate to the “Subscribers" tab of your Buttondown dashboard to complete the import process.
To learn more, read Importing your subscribers.
Exporting your archives (campaigns)
Export your Mailchimp campaigns here.
Navigate to the “Emails" tab of your Buttondown dashboard to complete the import process.
Click Import, then choose "Mailchimp", then choose the ZIP file you just downloaded from Mailchimp.
After you complete the procedures above, Buttondown begins an audit and migration process to make sure everything is in order. After that completes, you should be safe to disable or deactivate your Mailchimp account.