Buttondown Documentation
Test ID | Date | Status |
---|---|---|
0012 | August 26, 2025 | Active |
Risk reduction copy
Variant ID | Description |
---|---|
0012-2025-08-26-home-cta-baseline | "Buttondown is the last email platform you'll switch to." |
0012-2025-08-26-home-cta-variant-1 | "It doesn't have to be. Welcome to Buttondown." |
This test evaluates different CTA text at the bottom of the homepage to improve conversion rates.
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