| Test ID | Date | Status |
|---|---|---|
| 0003 | April 4, 2025 - May 7, 2025 | Failed |
Testing different headline variants on the index page to determine which messaging resonates best with visitors and drives higher engagement and conversion.
| Variant ID | Description |
|---|---|
| baseline | "Emails for you. Yes, you." |
| variant-1 | "Welcome to your final newsletter platform." |
| variant-2 | "Grow your audience. Build work that lasts." |
| variant-3 | "Because you want a platform that won't screw up." |
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