Buttondown Documentation
| Test ID | Date | Status |
|---|---|---|
| 0002 | February 21, 2025 - April 30, 2025 | Failed |
Testing different call-to-action variants in the hero section of the index page to optimize conversion.
| Variant ID | Description |
|---|---|
| baseline | Current production CTA (control) |
| new-copy | Updated CTA copy to improve clarity and conversion |
| new-target | Same CTA but redirects to /pricing page instead of default |
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