Buttondown Documentation
| Test ID | Date | Status |
|---|---|---|
| 0011 | August 11, 2025 | Failed |
Risk reduction copy
| Variant ID | Description |
|---|---|
| 0011-2025-08-11-register-risk-baseline | No risk reduction copy |
| 0011-2025-08-11-register-risk-variant-1 | Added promise list below signup button: "Never spam you. Never sell your data. Cancel your subscription whenever you want. 30 day free trial, no credit card required." |
This variant was even relative to control. Conversion rate changed from 10.6% to 10.3% at 48% confidence.
This test measures the impact of adding risk reduction copy to the registration page to address user concerns and improve conversion rates.
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