Umami is a simple, privacy-focused alternative to Google Analytics. It's fully compliant with GDPR, CCPA, and PECR, and offers no cookie use whatsoever. It's a great way to learn more about your site and your subscribers & visitors while respecting their privacy.

Embedding Umami into your newsletter is simple.

Once you've created a website in Umami, get the Website ID (you can find it in the Details panel of your website's Edit page).

Next, go to Buttondown's integration page for Umami and enter your Website ID.

That's it! Umami will start tracking your newsletter's traffic.