Snippets are reusable content blocks you can insert into any email. Create a snippet once for content you use frequently — like your bio, a standard sign-off, or a sponsor disclaimer — and insert it wherever you need it.
Creating a snippet
Head to Settings → Design → Snippets to create your first snippet. Each snippet has:
- Name: A human-readable label (e.g., "Weekly sign-off")
- Identifier: A unique ID used to insert the snippet (e.g.,
weekly-signoff) - Content: The actual content that gets inserted
Inserting snippets
In Fancy mode
Type / to open the command menu and search for your snippet by name. Select it, and the content gets inserted at your cursor.
In Markdown mode
Use the <buttondown-snippet> tag with your snippet's identifier:
Nested snippets
Snippets can include other snippets, which is useful for building modular content blocks. For example, you might have a "full footer" snippet that includes both your sign-off snippet and your social links snippet.
Nesting is limited to 4 levels deep to prevent circular references.
Missing snippets
If you reference a snippet that doesn't exist:
- In drafts: You'll see a warning so you can fix it before sending
- In sent emails: The snippet tag is silently removed
This ensures you never accidentally send emails with broken placeholder text.