Snippets

Snippets are reusable content blocks you can insert into any email. Create a snippet once for content you use frequently — like your bio, a standard sign-off, or a sponsor disclaimer — and insert it wherever you need it.

Head to Settings → Design → Snippets to create your first snippet. Each snippet has:

• Name: A human-readable label (e.g., "Weekly sign-off")
• Identifier: A unique ID used to insert the snippet (e.g., weekly-signoff)
• Content: The actual content that gets inserted

Type / to open the command menu and search for your snippet by name. Select it, and the content gets inserted at your cursor.

Use the <buttondown-snippet> tag with your snippet's identifier:

<buttondown-snippet name="weekly-signoff"></buttondown-snippet>

Snippets can include other snippets, which is useful for building modular content blocks. For example, you might have a "full footer" snippet that includes both your sign-off snippet and your social links snippet.

Nesting is limited to 4 levels deep to prevent circular references.

If you reference a snippet that doesn't exist:

• In drafts: You'll see a warning so you can fix it before sending
• In sent emails: The snippet tag is silently removed

This ensures you never accidentally send emails with broken placeholder text.