Buttondown's web archives are set up to be as SEO-friendly as possible. Here are some of the things we do to help your newsletters get discovered:
Structured data: Buttondown uses JSON-LD and rel tags to provide structured data to search engines. This helps search engines understand the content of your newsletters and display it in search results — even if some of your content is behind a paywall.
Meta tags: Buttondown generates meta tags for each newsletter, including the title, description, and author. This helps search engines understand the content of your newsletters and display it in search results.
Automatically generated sitemap: Buttondown automatically generates a sitemap for your newsletters. This helps search engines discover and index your newsletters, and we automatically submit the sitemap to Google and Bing to make sure things get indexed quickly.
Speed: Buttondown's web archives are optimized for speed. This helps improve the user experience, and Google has indicated that site speed is a ranking factor.
Semantic slugs: Buttondown generates semantic slugs for your newsletters. This helps search engines understand the content of your newsletters and display it in search results.
oEmbed: Buttondown leverages oEmbed to automatically expand links in your newsletters. This helps improve the user experience and can help with SEO.
IndexNow: Buttondown automatically submits all published newsletters to IndexNow, a tool that helps search engines discover and index your newsletters faster than traditional sitemap-based methods.
