Buttondown's web archives are set up to be as SEO-friendly as possible. Here are some of the things we do to help your newsletters get discovered:

• Structured data: Buttondown uses JSON-LD and rel tags to provide structured data to search engines. This helps search engines understand the content of your newsletters and display it in search results — even if some of your content is behind a paywall.
• Meta tags: Buttondown generates meta tags for each newsletter, including the title, description, and author. This helps search engines understand the content of your newsletters and display it in search results.
• Automatically generated sitemap: Buttondown automatically generates a sitemap for your newsletters. This helps search engines discover and index your newsletters, and we automatically submit the sitemap to Google and Bing to make sure things get indexed quickly.
• Speed: Buttondown's web archives are optimized for speed. This helps improve the user experience, and Google has indicated that site speed is a ranking factor.
• Semantic slugs: Buttondown generates semantic slugs for your newsletters. This helps search engines understand the content of your newsletters and display it in search results.
• oEmbed: Buttondown leverages oEmbed to automatically expand links in your newsletters. This helps improve the user experience and can help with SEO.
• IndexNow: Buttondown automatically submits all published newsletters to IndexNow, a tool that helps search engines discover and index your newsletters faster than traditional sitemap-based methods.