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Double opt-in

Double opt-in is a process that requires a subscriber to confirm their subscription before they can receive emails from you. It's a way to ensure that subscribers are actually interested in your content.

Single opt-in, conversely, does not require subscribers to confirm their subscription before they can receive emails from you. Single opt-in is allowed in certain use cases on Buttondown (for instance, if your subscribers are confirming their subscription on another platform such as Shopify or Stripe), but cold emails are not.

Can I disable double opt-in?

Buttondown does not allow you to disable double opt-in by default. This is for a few different reasons:

  • It helps prevent spam and other nefarious activity, keeping your inbox clean and your subscribers happy.
  • It helps ensure that subscribers are actually interested in your content.
  • It helps us maintain compliance with GDPR and other privacy regulations.

If you have a special use case that requires you to disable double opt-in, you can do so by contacting us.

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