Tags are an easy way to segment users into different groups! You can send emails including (or excluding!) certain tags, making it easy to tailor your newsletters' content to who's going to enjoy it the most or find it the most relevant.
To enable tags, you'll go to the General settings page scroll to the Tags section and click the "Create tag" button. Set a name and color for your new tag, and you'll be ready to start grouping users!
There are three different ways to add tags to users:
Interested in adding tags to your subscription form? Learn more about doing so in the tags section of building your subscriber base.
You can manually tag users in Buttondown.
To create a new tag you can go to Tags, and click the "New" button in the top right of the screen.
Next you can update your subscribers by selecting their emails, then clicking the "Add tags" button in the bottom right.
Subscribers can opt into different tags when they subscribe (via Buttondown URL or embedded HTML form).
If you want to let subscribers add or remove certain tags themselves, you can mark those tags as "Subscriber editable" when creating or editing a tag. These tags will then appear in the Portal where subscribers can toggle them on or off.
Tags that aren't marked as subscriber editable can only be managed by you (the newsletter owner) or via the API.
There's no limit to the number of tags you can have in Buttondown.
Now that you have your readers grouped, you can start sending your newsletters to a select group.
Within the Audience section of the "Send this email" drawer, there should be an option for "Custom..."