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FAQ

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How do I set sender information?

Sender information is a slightly jargon-y term for the information that appears in the "From" field of your emails.

The sender information consists of three main parts:

ComponentDescriptionExample
From addressThe email address that appears in the "From" fieldjenna@buttondown.email
From nameThe display name that appears before the email address"Jenna Smith"
Reply-to addressThe email address where replies are sent (defaults to your email address)jenna@buttondown.email

These settings work together to create the complete sender identity that your subscribers see when they receive your emails.

Customizing from name and email address

Buttondown offers smart defaults for sender information based on how you've set up your newsletter, and you can tweak these settings in Settings → Basics:

demo.buttondown.com/settings/basics
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This is a live demo. You can view this page on your account, too.

Customizing reply-to address

Reply-to addresses are the email addresses where replies are sent. By default, this is your email address, but you can change it to a different address in two circumstances:

  1. You've enabled tracked replies
  2. You've set a custom reply-to address

Note that Buttondown uses the following priority for determining the reply-to address:

  1. The dynamically-generated reply-to address when you've enabled tracked replies
  2. The custom reply-to address you've set
  3. Your email address (if you've not set a custom reply-to address or enabled tracked replies)

What should my "from name" be?

While there's no real "best" practice for setting a From name, we recommend setting it to something you readers recognize and expect. That could be your name, or the name of your business or organization.

To frame this differently: Your From name is an opportunity to drive engagement with your newsletter. The best way to do this is by preventing reader confusion.

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