Buttondown Documentation
Sender information is a slightly jargon-y term for the information that appears in the "From" field of your emails.
The sender information consists of three main parts:
| Component | Description | Example |
|---|---|---|
| From address | The email address that appears in the "From" field | jenna@buttondown.email |
| From name | The display name that appears before the email address | "Jenna Smith" |
| Reply-to address | The email address where replies are sent (defaults to your email address) | jenna@buttondown.email |
These settings work together to create the complete sender identity that your subscribers see when they receive your emails.
Buttondown offers smart defaults for sender information based on how you've set up your newsletter, and you can tweak these settings in Settings → Basics:
Reply-to addresses are the email addresses where replies are sent. By default, this is your email address, but you can change it to a different address in two circumstances:
Note that Buttondown uses the following priority for determining the reply-to address:
While there's no real "best" practice for setting a From name, we recommend setting it to something you readers recognize and expect. That could be your name, or the name of your business or organization.
To frame this differently: Your From name is an opportunity to drive engagement with your newsletter. The best way to do this is by preventing reader confusion.