Email archives

By default, your newsletter has a public-facing archive on the web, which you can visit at either your custom domain or at https://buttondown.com/username, where username corresponds to the username that you've set in Settings → General.

You can view all of your archives's settings, including the ability to turn them off, at Settings → Archives. For more on customizing your archives, go to Designing your archives.

Buttondown automatically indexes the following content of yours in Bing and Google:

• Your subscribe page, if your newsletter is marked as public
• Any web archives of emails you've sent, if they're marked as "public"
• The paywalled versions of any premium-only emails you've sent
• Any comments on any emails that your subscribers have left.

Buttondown respects canonical URLs; if your emails are being created through an RSS feed, for instance, we'll point Google (or whoever) to the original URL of your content to make sure the SEO gods are checking in the right place.

Depending on who you want to share the web version of your emails after sending them, you can choose 4 different default options in your Archive settings:

1. Disabled — by default, your archive and web version of your emails is hidden. No one can access it.
2. Subscribers only — only your subscribers can access your archive, and they need to log in to do it.
3. Paid subscribers only — only your paid subscribers can access your archive, and they need to log in to do it.
4. Public — anyone can access your web archives.

This setting will be applied by default to all new emails you send, but you can still override it on the email level and on the content level.

You can choose web archive visibility in the Publish modal of each email (or Details, if the email has already been sent).

You can also edit visibility in bulk from the Emails page by selecting emails and then choosing "Change visibility".

We also added a column called Archive visibility so you can quickly skim through web visibility for your existing emails.

If you've got archives turned on for your newsletter, you still might want to hide certain emails from the archive. This could be for a variety of reasons, such as:

• You're sending a one-off email that's not part of your regular newsletter
• You're sending a time-sensitive email that you don't want to be visible after a certain date
• You're sending an email to a certain tag that you don't want to be visible to the public

Whatever the reason, you can exclude emails from the archive both as you send the email and after you've sent it, by setting the email to Disabled. Disabled emails:

• Are not visible on your public archive page
• Are not included in your RSS feed
• Cannot be accessed by anybody but you

For even finer tuning of content visibility, you can block parts of content within a post with:

• Paywalls (visible to paid subscribers only; requires paid subscriptions enabled and Stripe setup to work)
• Subscription wall (visible to subscribers only; does not require Stripe)

You can set both through Fancy mode in our editor by typing / and picking the function you want.

You want to show content teasers to entice visitors of your archive to subscribe (be it a paid or free subscription).

For example, you have a newsletter on crocheting, and you want to show one pattern in the email for free, and paywall the rest of the email so only your paid subscribers can see it.