Types of automation triggers

Triggers are what kick off automations! They're the inciting event that causes an automation to run.

Let's run through a couple examples:

1. You want to send a series of three welcome emails to new users when they sign up for your app. The trigger would be a subscriber.created event.
2. You want to automatically invite all paying subscribers to a private Discord server. The trigger would be a subscription.paid event.
3. You want to send a follow-up email to folks who have churned from your paid subscription after sixty days, letting them know about new content you've added. The trigger would be a subscription.churned event.

You can see that each of these triggers is a different event type. There are many different event types that you can use as triggers for your automations — we've cataloged them all in our list of event types.